Primi Plush (Midrand)(Primi Piatti), Midrand

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Restaurant description

The first Primi to be owned by two women, Primi Plush offers a unique combination: the brand?s trademark energy with a notable feminine touch. The restaurant?s more intimate design and warm atmosphere mirror the care that goes into both the food and excellent service of the Primi experience.

?Urban Energy? is what drives this unique dining experience. It fuels the passionate service you experience time and again. It inspires everyone involved to do things better than they did yesterday. It?s the force behind the quest to be the best.

And it starts at the top. Francesco Zanasi is known for putting his all into Primi Piatti. ?When I die, I don?t want to be remembered for running a restaurant, I want to be remembered for having changed people?s lives, having made a difference.? That?s why the restaurant?s constant electric atmosphere echoes the Primi philosophy - that ?work is love made visible.?

The dynamic atmosphere at Primi works for both serious business talk and for social chitchat, and for everything in between. It?s a good place for the family and an even better place for fun get-togethers. Primi?s cater for the seasoned traveller but never forget the more conservative customer, or the limits of your pocket. Their generous servings are all made fresh to order - espresso style - from fresh ingredients in their open kitchen and cooked to perfection to achieve the punchy flavour for which they have become famous.

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